commercials

i've noticed that commercials are getting better and better. less waffle, more impact. and there are 2 commercials running at the moment, that i really like. the first one is for EDF (the French electricity company). it shows 'normal' people trying to live in a world set-up for handicapped. there's an image of a woman trying to make herself understood at a bank where they only use sign language, a guy at a library finding out all the books are written in braille, people trying to get around a place that's all at wheel-chair height, etc. it's great. it's not its purpose, but i really hope it makes people think about how hard it is for handicapped people to get around in a world that is not , for example, wheel-chair friendly. i remember having to wear a sling for a week, and it was the heardest thing to do. it gave me an idea of how hard it must be for people who have a permanent disability to live in our world.

the other commercial i like is the new dove campaign for real beauty one, where there are pictures of women with 2 boxes to choose from. e.g., a woman with grey hair and the boxes captioned 'gray' or 'gorgeous', an old woman and the boxes 'wrinkled' or 'wonderful', a woman with freckles with boxes saying 'ugly spots' or 'beauty spots'. i think they're very cool.